Sponsor IQ
Sponsor IQ Network Sponsor Intelligence
powered by Sponsor IQ

Network Overview

Sponsor IQ executive snapshot — what's happening, what matters, and what to do next across every sponsor, property and channel.

Imported Assets
Active Sponsors
8
Properties
1
Platforms
5
Audience Reach
7.5M
Total EMV
R12.4M
Top Property
SoccerBeat
Top Sponsor
Adidas
Top sponsor opportunity
Betway
Sponsor IQ 88 · high fan intent

Strong fan response with open renewal window — convert into a sponsor play now.

Create sponsor play
Sponsor at risk
Betway
Brand safety 62 · Opportunity

Referee controversy is dragging brand-safe inventory. Review before next placement.

Review risk
Best performing property
SoccerBeat
Football Media · South Africa

Top Sponsor IQ across the network. Use as a benchmark for pipeline properties.

View property
Urgent content
Nothing live
Plan next fixture

Live content with sponsor heat — act in the next 24 hours while attention is fresh.

Open cockpit

Sponsor Portfolio Performance

Ranked by Sponsor IQ, fan response, safety and commercial opportunity.

All sponsors
#1
ABSA
Banking · R3.8M
Sponsor IQ91
Fan Response78
Brand Safety96
Renew
Build renewal proof pack
#2
Adidas
Apparel · R4.5M
Sponsor IQ90
Fan Response92
Brand Safety92
Renew
Build renewal proof pack
#3
Betway
Betting · R4.2M
Sponsor IQ88
Fan Response84
Brand Safety62
Opportunity
Brand safety review
#4
Castle / Black Label
Beer · R3.1M
Sponsor IQ84
Fan Response88
Brand Safety80
Renew
Refresh campaign brief
#5
Puma
Apparel · R2.4M
Sponsor IQ83
Fan Response81
Brand Safety92
Watch
Build retention plan
#6
Engen
Energy · R2.6M
Sponsor IQ79
Fan Response71
Brand Safety93
Renew
Refresh campaign brief
#7
Suzuki
Automotive · R2.1M
Sponsor IQ76
Fan Response69
Brand Safety94
Renew
Refresh campaign brief
#8
Shield
FMCG · R1.4M
Sponsor IQ72
Fan Response66
Brand Safety95
Watch
Build retention plan

Platform Performance

Owned, earned and social channels ranked by sponsor value.

Channel command centre
WhatsApp
Owned
Owned · 145k reach
Sponsor IQ94
Fan Response95
Best sponsor: ABSANext: Push match predictor rail
Email
Owned
Owned · 92k reach
Sponsor IQ91
Fan Response95
Best sponsor: ABSANext: Add sponsor CTA to next send
YouTube
Social / Video · 1.8M reach
Sponsor IQ88
Fan Response89
Best sponsor: AdidasNext: Clip sponsor moment
Website
Owned
Owned · 310k reach
Sponsor IQ86
Fan Response92
Best sponsor: CastleNext: Plan sponsor placement
Instagram
Social · 1.5M reach
Sponsor IQ84
Fan Response85
Best sponsor: AdidasNext: Stories sponsor takeover
TikTok
Social / Video · 2.2M reach
Sponsor IQ79
Fan Response86
Best sponsor: CastleNext: Run UGC sponsor challenge

Needs Attention

Risks, opportunities and ready-to-act items across the network.

Brand safety review
Betway
Referee controversy comments
Risk score: 62
Review
Sponsor play opportunity
Adidas
Merchandise intent surging
Sponsor IQ: 90
Create play
Campaign ready for report
Pirates signing episode
Status: Landed
EMV: R198k
Generate report
Property data missing
Pipeline properties
Channel feeds not connected
Completeness: 48%
Connect

Recently Landed Campaigns

Completed campaigns ready for report or sponsor wrapped.

All campaigns
Adidas Boot Drop
Adidas · Instagram, TikTok
Sponsor IQ
92
EMV
R99k
Landed
Castle Fan Voice
Castle / Black Label · YouTube, WhatsApp
Sponsor IQ
88
EMV
R72k
Landed
Betway Match Predictor
Betway · YouTube, TikTok
Sponsor IQ
84
EMV
R126k
Landed
Puma Player Cam
Puma · TikTok, Instagram
Sponsor IQ
81
EMV
R93k
Landed