SoccerBeat Sponsor Intelligence
powered by Sponsor IQSponsors
Active sponsor portfolio, renewal risk, fan response and recommended next action.
Total sponsors
8
Renew now
5
Watchlist
2
Highest risk
Betway
8 of 8
ABSA
Banking · R3.8M annual
Renew
Sponsor IQ
91
Fan response
78
Sentiment
81
Brand safety
96
Commercial intent
85
Best content
ABSA Premiership Goals of the Week
Main signal
Match-day intent
Recommended next
Match-day cashback activation tied to fan rails
Adidas
Apparel · R4.5M annual
Renew
Sponsor IQ
90
Fan response
92
Sentiment
86
Brand safety
92
Commercial intent
91
Best content
Adidas Predator Drop with Percy Tau
Main signal
Merchandise intent
Recommended next
Player drop with Instagram + TikTok creator amplification
Betway
Betting · R4.2M annual
Risk
Sponsor IQ
88
Fan response
84
Sentiment
72
Brand safety
62
Commercial intent
86
Best content
Kaizer Chiefs vs Pirates: Full Match Reaction
Main signal
Prediction intent
Recommended next
Compliance-safe predictor on WhatsApp owned channel
Castle / Black Label
Beer · R3.1M annual
Renew
Sponsor IQ
84
Fan response
88
Sentiment
78
Brand safety
80
Commercial intent
86
Best content
Castle Fan Voice — Soweto Derby
Main signal
Club loyalty
Recommended next
Soweto Derby Fan Voice UGC with age-gated owned channel
Puma
Apparel · R2.4M annual
Watch
Sponsor IQ
83
Fan response
81
Sentiment
80
Brand safety
92
Commercial intent
82
Best content
Puma Player Cam: Lyle Foster
Main signal
Merchandise intent
Recommended next
Player drop with Instagram + TikTok creator amplification
Engen
Energy · R2.6M annual
Renew
Sponsor IQ
79
Fan response
71
Sentiment
75
Brand safety
93
Commercial intent
75
Best content
Engen Goals Recap — Matchday 24
Main signal
Goals recap reach
Recommended next
Goals Recap presenting partner + competition entry
Suzuki
Automotive · R2.1M annual
Renew
Sponsor IQ
76
Fan response
69
Sentiment
74
Brand safety
94
Commercial intent
73
Best content
Suzuki Drive of the Match: Stellenbosch
Risk signal
Suzuki Drive of the Match: Stellenbosch — fan response 69
Recommended next
Drive-of-the-Match branded segment + dealer leads
Shield
FMCG · R1.4M annual
Watch
Sponsor IQ
72
Fan response
66
Sentiment
70
Brand safety
95
Commercial intent
69
Best content
Shield Half-Time Show: Sundowns
Risk signal
Shield Half-Time Show: Sundowns — fan response 66
Recommended next
Half-time fan vote with on-pack QR opt-in