Campaigns
Live and recent sponsor campaigns scored against expected vs actual sponsor opportunity.
Betway Match Predictor
Predict the Score
Why: The conversation already centres on predicting outcomes. The mechanic harvests intent that is currently leaking to social comment threads.
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this broadcast. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
WhatsApp Prediction League
Why: Single-post mechanics churn. A league mechanic compounds the audience and turns derby spikes into a recurring property.
ABSA Soweto Derby Live
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this tweet. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this long-form video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this facebook video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Adidas Boot Drop
Win the kit drop competition
Why: Fans are asking where to buy in the comments. Convert that commercial intent into a captured early-access list.
Win the kit drop competition
Why: Fans are asking where to buy in the comments. Convert that commercial intent into a captured early-access list.
Win the kit drop competition
Why: Fans are asking where to buy in the comments. Convert that commercial intent into a captured early-access list.
Castle Fan Voice
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this tiktok. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Predict the Score
Why: The conversation already centres on predicting outcomes. The mechanic harvests intent that is currently leaking to social comment threads.
WhatsApp Prediction League
Why: Single-post mechanics churn. A league mechanic compounds the audience and turns derby spikes into a recurring property.
Suzuki Drive of the Match
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this long-form video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Man of the Match fan vote
Why: Player praise/debate in the comments shows fans want to crown a winner. The sponsor owns that moment.
Derby Banter Challenge
Why: Derby loyalty is the strongest fuel in the conversation. A duet challenge weaponises it for the sponsor.
Engen Goals Recap
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this long-form video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this facebook video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Man of the Match fan vote
Why: Player praise/debate in the comments shows fans want to crown a winner. The sponsor owns that moment.
Shield Half-Time Show
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this long-form video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Derby Banter Challenge
Why: Derby loyalty is the strongest fuel in the conversation. A duet challenge weaponises it for the sponsor.
WhatsApp Prediction League
Why: Single-post mechanics churn. A league mechanic compounds the audience and turns derby spikes into a recurring property.
Puma Player Cam
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this tiktok. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Pick Your Starting XI poll
Why: Fans are already debating the line-up under this long-form video. Turning that debate into a poll converts an open-feed conversation into a first-party data event.
Win the kit drop competition
Why: Fans are asking where to buy in the comments. Convert that commercial intent into a captured early-access list.